As part of the dealer tiering, EcuTek has also introduced a Minimum Advertised Pricing Program on certain customer facing products.
Having a MAP ensures that all dealers must not advertise at lower than MAP. This keeps the visible prices stable and ensures that you keep your margins intact. You are protected from rogue dealers who either want to undercut you or start a race to the bottom on price.
Remember, the MAP is the minimum advertised price, and governs the price that you can advertise and promote the product at. You can advertise at a higher price if you want to, and what you charge the customer is still up to you.
Products that carry a MAP are:
The MAP for all products and the discount off the MAP for each tier is available by e-mailing sales@ecutek.com.
All other products that do not carry a MAP will not carry a discount.
Dealer tiering is designed to offer you significant savings on key EcuTek products. It offers you just one discount depending on what tier you are in.
Tier 3 dealers qualify for a 25% discount on MAP prices
Tier 2 dealers qualify for a 30% discount on MAP prices
Tier 1 dealers qualify for a 35% discount on MAP prices
All dealers have been allocated a tier. You can view which tier you are in by logging into the EcuTek webstore and going to My Account details. Dealers will remain in the allocated tier for six months, after which the tiers will be reviewed.
The Tiers are reviewed on 30th August and 28/29th February each year. They are adjusted as of 1st September and 1st March. Tiers are adjusted based on turnover from the previous six months. Dealers who achieve up to £4,999 spend in those six months will remain in Tier 3. Dealers who spend between £5,000 and £24,999 will be either moved to or remain in Tier 2. Dealer who spend £25,000 or more will either be moved to or remain in Tier 1. Likewise if you are in a higher Tier but do not spend enough to remain in that Tier, your Tier will drop. Dealers who do not make the required turnover will move down a tier and discounts will be adjusted accordingly.
Don't forget, to check which tier you are currently in, sign into the EcuTek webstore and go to the My Account details page.
These will allow you to influence your tier by earning Tier Points through promoting the EcuTek brand.
For a more in-depth look at Tier Points check out our guide EcuTek Tier Points
The sub-dealer represents the entry level into the EcuTek tuner network. Customers visit your tuning shop with their vehicle (or you visit them) and you tune their car using your EcuTek ProECU tools. You also appear on the EcuTek website as an authorised tuner.
As a sub-dealer, you are provided with suitable tuned ROMs by your 'parent' EcuTek Tuner, and you use these to tune your customer's vehicles. This situation gives you the ability to tune vehicles without the risk associated with creating the ROM file calibrations for yourself.
You can program ROM files into a wide variety of vehicles, and you can use EcuTek’s high-speed data-logging features to relay tuning information back to the EcuTek Tuner whose files you use.
However, you cannot alter, edit or redistribute the ROMs that have been supplied to you by the parent tuner.
EcuTek sub-dealer status is particularly suited to the conventional ‘chip tuner’, and the makers/suppliers of standardised hardware kits (that typically include such items as exhausts, turbochargers and injectors) may also find it very useful to appoint sub-dealers.
Hardware kit resellers can be supplied with a hardware kit with a suitable matching ROM file, which gives them the ability to correctly calibrate the ECUs of those vehicles they are upgrading with their hardware.
Any EcuTek Tuner or Master Tuner may appoint a Sub-Dealer, and to do so they must provide the new appointee with a ProECU Programming Kit that has had a software upgrade to convert it from the standard retail specification to Sub-Dealer specification.
The appointing 'parent' Tuner must purchase a Sub-Dealer Software Upgrade in the EcuTek Web Store and sell the upgraded kit to the new Sub-Dealer.
It is very important that ProECU Sub-Dealer Kits are upgraded because if the Sub-Dealer is accidentally (or even deliberately) set up with a ProECU Programming Kit, they are effectively a Retail Customer. The implications of this are that…
If a retail customer tunes vehicles for profit using a retail cable, they will be in violation of the licence agreement for non-commercial use of the ProECU Programming Kit.
In such circumstances EcuTek reserves the right to revoke their licence to use the software, and block the purchase of further licences for that kit. This is to stop retail customers setting themselves up as an unofficial and unvetted commercial tuner.
For a Sub-Dealer to appear on the EcuTek Dealer Listing, flash licences must be purchased for them. Once this is done, the sub-dealer's details are automatically published |
The process is quite straightforward…
'Tuner' is the most populated tier in the EcuTek franchisee hierarchy.
Customers visit the tuner's workshop with their vehicle (or the tuner visits them) and the tuner is listed officially on the EcuTek website.
The tuner chooses to purchase tuning support for the range of vehicles they intend to tune, and they have the ability and the authority to edit and program ROM files into the ECUs of customers' vehicles.
An EcuTek tuner may also appoint one or more sub-dealers to whom they supply their tuned ROM files, and this gives them a means by which to expand their business as their reputation as a tuner grows.
Having sub-dealers allows the tuner to reach a wider audience, including people who are geographically remote from them.
EcuTek tuner status is suited to experienced tuners who provide bespoke tuning services to their customers.
This is really quite straightforward and the process stages are as follows…
The Master Tuner is EcuTek’s top-tier reseller, and tuners can only be appointed to this level if they have exhibited skill, good judgement and professionalism in the long term, as well as a clear commitment to the EcuTek brand. As an EcuTek Master Tuner you will be placed prominently on the EcuTek website in the listing of worldwide EcuTek Tuners. Firstly, an EcuTek Master Tuner has all of the options available to him that are available to an EcuTek Tuner. In addition to this, EcuTek Master Tuners can sell ProECU Programming Kits directly to vehicle owners. The Programming Kit may be bundled with a set of hardware upgrades, such as a turbo or an exhaust system, and this ‘complete’ kit may then be purchased by the retail customer so as to upgrade and re-tune their vehicle with a ROM file calibration supplied by the Master Tuner. Due to the increased demands of supporting customers using ProECU, the role of EcuTek Master Tuner is for the well-established professional tuning business only, one prepared to supply vehicle owners with appropriate tuned ROMs, and to support those owners in their tuning endeavours, not just now but in the future too. As such, EcuTek Master Tuners have the opportunity to directly reach the greatest number of vehicle owners and generate the most revenue. However, with increased revenue also comes increased responsibility — hence the stringent criteria applied to Master Tuner applicants.
EcuTek has been developing ECU tuning and remapping software since 2002. We specialise in the design, production and support of a comprehensive package of ECU tuning, programming and diagnostics software; these are primarily for Subaru, Mitsubishi, Mazda, Toyota and Nissan vehicles.
EcuTek's tuning software allows a true and clean recalibration of a vehicle's standard engine management system, thus providing the most effective way to tune modern vehicles.
We pride ourselves on offering a personal service which can be tailored to the needs of our Tuners and our Tuners' customers.
Sign up at www.ecutek.com/forms/tuner-information; once your application is approved we contact you to discuss your requirements and help you decide on the tools you need.
Tuning with EcuTek Tools requires a ProECU Programming Kit (hardware) and Tuning Suites (software) that cover the range of vehicles you want to support.
Margins vary around the world, of course, but our Tuners earn up to £200 per car.
There is no contract involved in being an EcuTek dealer, and all you need is…
Hundreds of Tuners across the world already use EcuTek tuning software, which provides…
If you have several customers whose cars will be tuned, the outlay involved in becoming a dealer can be earned by tuning as few as seven or eight vehicles, based on a margin of £200 each.
However, if you only have one or two potential customers you may prefer to become a sub-dealer.
A sub-dealer receives support from the EcuTek tuner they have chosen to become associated with. This tuner becoming their 'parent', who provides the ROM file calibrations and tuning support, as well as any EcuTek software needed.