Dealer Tiering

Discounts on Purchase

As part of the dealer tiering, EcuTek has also introduced a Minimum Advertised Pricing Program on certain customer facing products.

Having a MAP ensures that all dealers must not advertise at lower than MAP. This keeps the visible prices stable and ensures that you keep your margins intact. You are protected from rogue dealers who either want to undercut you or start a race to the bottom on price.

Remember, the MAP is the minimum advertised price, and governs the price that you can advertise and promote the product at. You can advertise at a higher price if you want to, and what you charge the customer is still up to you.

Products that carry a MAP are:

• Flash Fees
• Retail Programming Kits
• ECU Connect Interfaces
• ECU Connect Retail Programming Kits
• Injector Kits

The MAP for all products and the discount off the MAP for each tier is available by e-mailing sales@ecutek.com.

All other products that do not carry a MAP will not carry a discount. Prices for these products will remain as they were prior to 10^th September 2018.

Dealer Tiering

Dealer tiering is designed to offer you significant savings on key EcuTek products. It replaces the different quantity discounts we previously offered and simplifies the process. It offers you just one discount depending on what tier you are in.

There are currently three tiers. All dealers have been allocated a tier at launch based on your turnover with EcuTek in the previous 12 months. You can view which tier you are in by logging into the EcuTek webstore and going to My Account details. Dealers will remain in the allocated tier for six months, after which the tiers will be reviewed. Depending on your turnover over this six-month period, you will either move up a tier, stay where you are, or move down a tier. If you are in the top tier, you can only stay the same or move down.

Phase 2 of dealer tiering will introduce Tier Points. These will allow you to influence your tier by earning Tier Points through promoting the EcuTek brand.

At launch, tiers have been established using a dealer's turnover with us from the previous 12 months.

After the six-monthly reviews, tiers are based on turnover from the previous six months. We will be looking at dealers achieving specific turnover over the six month periods to remain or move up tiers. Email sales@ecutek.com to find out the turnover required. Dealers who do not make the required turnover will move down a tier and discounts will be adjusted accordingly.

Don't forget, to check which tier you are currently in, sign into the EcuTek webstore and go to the My Account details page.

What is a Sub-Dealer

The sub-dealer represents the entry level into the EcuTek tuner network. Customers visit your tuning shop with their vehicle (or you visit them) and you tune their car using your EcuTek ProECU tools. You also appear on the EcuTek website as an authorised tuner.

As a sub-dealer, you are provided with suitable tuned ROMs by your 'parent' EcuTek Tuner, and you use these to tune your customer's vehicles. This situation gives you the ability to tune vehicles without the risk associated with creating the ROM file calibrations for yourself.

You can program ROM files into a wide variety of vehicles, and you can use EcuTek’s high-speed data-logging features to relay tuning information back to the EcuTek Tuner whose files you use.

However, you cannot alter, edit or redistribute the ROMs that have been supplied to you by the parent tuner.

EcuTek sub-dealer status is particularly suited to the conventional ‘chip tuner’, and the makers/suppliers of standardised hardware kits (that typically include such items as exhausts, turbochargers and injectors) may also find it very useful to appoint sub-dealers.

Hardware kit resellers can be supplied with a hardware kit with a suitable matching ROM file, which gives them the ability to correctly calibrate the ECUs of those vehicles they are upgrading with their hardware.

Appointing an EcuTek Sub-Dealer

Any EcuTek Tuner or Master Tuner may appoint a Sub-Dealer, and to do so they must provide the new appointee with a ProECU Programming Kit that has had a software upgrade to convert it from the standard retail specification to Sub-Dealer specification.

The appointing 'parent' Tuner must purchase a Sub-Dealer Software Upgrade in the EcuTek Web Store and sell the upgraded kit to the new Sub-Dealer.

It is very important that ProECU Sub-Dealer Kits are upgraded because if the Sub-Dealer is accidentally (or even deliberately) set up with a ProECU Programming Kit, they are effectively a Retail Customer. The implications of this are that…

• The Sub-Dealer does not get an automatic dealer entry on the EcuTek website.
• The Sub-Dealer can purchase flash licences from any EcuTek Master Tuner.
• The Sub-Dealer can switch parent EcuTek Master Tuners if they choose. Keyed ROMs that were supplied by the parent EcuTek Tuner can then be re-used by the Sub-Dealer.
• The list of supported vehicles is greater for Sub-Dealer software than for ProECU retail software; if the kit is not upgraded these additional cars are not supported.

If a retail customer tunes vehicles for profit using a retail cable, they will be in violation of the licence agreement for non-commercial use of the ProECU Programming Kit.

In such circumstances EcuTek reserves the right to revoke their licence to use the software, and block the purchase of further licences for that kit. This is to stop retail customers setting themselves up as an unofficial and unvetted commercial tuner.

Appointment procedure

The process is quite straightforward…

1. The Tuner is asked to complete an online questionnaire concerning the Sub-Dealer they wish to appoint, allowing us to correctly list that Sub-Dealer on the EcuTek website and associate them with you, their 'parent' Tuner.
2. The Tuner then logs into the Web Store and orders two items: a ProECU Programming Kit for Tuners, and a Sub-Dealer Upgrade.
3. When the Sub-Dealer Application Form and Web Store order are received, we process your order and usually ship the goods within 24 hours.
4. Once you have the kit you purchase whatever initial Flash Licences you need, and send the configured kit to your Sub-Dealer